Employee retention
“We cannot afford to lose great employees due to lack of loyalty or simple disengagement”
Amazon Customer Review
"This book is The Golden Rule of employee loyalty!"
Amazon Customer Review

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Gallup reports that only 13% of employees are engaged at work. Why so low?

Many leaders struggle to effectively engage and inspire their teams. Often, we are so distracted with the day-to-day tasks that we can overlook key fundamentals in building a strong organizational culture empowering employee allegiance and job satisfaction.

The 7 Intuitive Laws of Employee Loyalty is a guidebook of implementable tactics and skills

for organizational leaders looking to curate a positive culture that engages and inspires their teams to do their best work. Author Heather R. Younger, J.D., examines and illuminates 7 laws that will put any leader in the driver’s seat to create a more engaged and loyal staff. Want to positively move the needle on your employee engagement numbers? Embrace the laws found in this book to create employee loyalty and catapult your organization!

Heather R. Younger

About the Author

Heather R. Younger, J.D., is the founder and CEO of Customer Fanatix. Her organization’s mission is to inspire and train leaders to put their culture and employees first. This includes leadership development training, coaching and facilitation, employee focus group moderation, and consulting with organizations on strategies to improve employee engagement.

Heather is an active member of the organizational development community. She is a member of the Society for Human Resources Management, a DISC® certified trainer and coach, a contributing author for Talent Economy’s Talent Influencer Network, and she has a law degree from the University of Colorado at Boulder School of Law.

What People Are Saying About the Book

“Employee engagement is the secret to unlocking discretionary effort which drives better sales, profits and shareholder value. The 7 Intuitive Laws of Employee Loyalty lays out a clear plan and inspiring vision to make engagement and loyalty a reality.”
Employee engagement
Kevin Kruse
Author, Employee Engagement 2.0
“In The 7 Intuitive Laws of Employee Loyalty, Heather R. Younger gives employees a voice. Heather illustrates how leaders often leave employees feeling undervalued and undermined. She provides a real-world perspective based on her own experiences that demonstrates the role and impact that leadership has on employee loyalty. This book is a must have addition to the library of every leader and manager including those aspiring to those positions.”
Leadership consultant
Liz Stincelli
Author, Overcoming Barriers in Your Leadership
“Heather is an amazing writer. Her use of stories, familiar, and those not so familiar draw you in and bring her point home. If you are seeking effective ways to increase employee loyalty or be a better leader, this is the book for you. Great job, Heather!”
employee retention
Garion Bunn
Author, The Harry Experience
“This book does an outstanding job of focusing on the importance of employee loyalty and engagement to a company’s bottom line. While some employers may forget that their employees are their most important asset and choose to neglect them, Younger gives specific reasons and statistics showing why those who focus on employee retention are more successful than their competitors.”
John Feldmann
Insperity; Member, Forbes Human Resources Council
“Heather’s laws of employee loyalty are spot-on. There are many books out there that tell you the why of keeping employees engaged and loyal; Heather goes a step further and provides the guidance and insight for the how (what so many books are lacking). Heather provides real-world examples that resonate as most managers have or will experience these same situations in their careers. There are good reminders throughout the book, and I am also armed with some new insights to test out with my team. Heather’s authentic storytelling reveals her passion around team member engagement and makes this a compelling, must-read for anyone wanting to be a leader.”
human resources
Heather Heebner
EVP, Human Resources, Instawares Holding Company
“It is not often in business that we hear the precise voice of the lawyer blended with the seasoned wisdom of a thoughtful business leader. But Heather Younger, J.D., does just that in her new book, as she articulates the psychological contract between employer and employee in a way I have not seen in all my years of research, teaching and writing. Heather understands people, she understands the relationships and expectations, and she has provided leaders with a fresh way to build strong organizations.”
Jim Bohn, PhD
Author, The Nuts and Bolts of Leadership and Architects of Change
“Heather's book, "The 7 Intuitive Laws of Employee Loyalty: Fascinating Truths about What It Takes to Create Truly Loyal and Engaged Employees" proved to be a game-changer for me. The lessons in her book encouraged me to create valuable, long-lasting relationships with employees to ensure they remain my biggest fans, even if they leave the company. She manifests real wisdom with humility and kindness, and I'm honoured to be a part of her network!”